The great days of our automobile industry is heading for the Straits ofMelaka. Initially, Malaysia, besides Japan and South Korea, is hailed as another major player in the automobile industry when the former PM Tun Dr Mahathir lauched our very own car called Proton Saga.
The traffic scenario changed daily. The roads are being rolled over by Malaysian made cars. After Proton Saga, Mira, Kancil, Kijang, Iswara, Gen 2, Savvy and Juara followed.
Unfortunately Proton hit a snag when Korean and Chinese cars were allowed to roll on our PLUS Highways. This has hattered the dreams of Proton and efforts were made to work together with BMW but it faailed to materiaise and suddenly, our PM annouced that Proton is to suvisve on its own efforts. Thus the shre prices for Proton fell.
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For me, Proton is to rely on the Malaysian to buy their products,instead they forgot on the Malaysian needs and wants.Compared to Japan and Korean cars,they are producing more designable and high quality products.Thus,many users are more interested to buy imported cars,eventhough some of it are expensive compared to our National car.Proton BHD needs to put more efforts in Research and Design (RND) and come up with new design and high quaality products,that can meets the dream of the users,especially Malaysian citizen themselves and make sure they really satisfied with it.
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